A glimpse into the future: LAUDA presents its new equipment design
LAUDA launched its brand new, award-winning brand image in early 2018, and took the next logical step – making an appearance at this year's ACHEMA. All of the world market leader's temperature control technology product lines, from LAUDA Aquiline water baths through to circulation and process thermostats, such as the LAUDA Kryoheater Selecta, have been upgraded to reflect the new styling and unified into a single strong, logical and consistent system.
The LAUDA Group's product range has been completely transformed in cooperation with Hamburg design studio, open fields, within less than two years. Prof. Detlef Rhein, an open fields partner, articulates the basic idea behind this development "Our primary intention was not to design products but to design smart, future-proof technology.
The new look had to have functional and interactive qualities, rather than simply being a shell. A device has to be considered in the context of complex interfaces and relationships rather than in isolation."
The new stylistic idiom of LAUDA's portfolio is more than just a matter of design. Factors such as ease of service access, intuitive operation and simplified installation were some of the strategic objectives during the design process. The number of casing parts was minimized in the case of the new Integral devices; this has clear benefits for servicing and installation. The devices' electronic and mechanical ports were consolidated and consistently graphically coded. The user interface is no longer integrated in the casing in order to anticipate future device-independent operating methods, such as the use of mobile terminal devices. "Design is always a child of its time," explains Prof. Rhein.
"The new LAUDA design is significantly pared down, but still convincing in terms of details and standards. This explicitness will remain tangible and relevant for a long time."